Skip to content
Join the waitlist

Free template

Free Meta ad copy CSV template

A ready-to-fill CSV for primary text, headlines and descriptions, using the column names Meta Ads Manager uses in its import spreadsheet. Plus a free checker that flags copy likely to be cut off.

Download the template (CSV) Download a blank copy Open the length checker

No sign-up needed. Free to use and share.

What's inside

What's in the template

One row per ad file. If one ad concept ships in three sizes, it gets three rows that share the same copy, so every image has its copy right next to it.

ColumnWhat goes in itMeta's guidance
Campaign NameYour campaign's nameImport template: 35 character limit
Ad Set NameYour ad set's nameImport template: 35 character limit
Ad NameA name you'll recognise later, for example concept code plus sizeImport template: 35 character limit, required
Creative Type"Page post ad" for ads shown across placementsPer Meta's import template page
BodyPrimary text, the copy above the imageRecommendation: 125 characters on Instagram Feed and Stories, 50 to 150 on Facebook Feed. Import template limit: 500 for Feed ads
TitleHeadline, shown under the imageRecommendation: 27 on Facebook Feed, 40 on Instagram Feed. Import template limit: 25
Link DescriptionDescription, the smaller line under the headline (where the placement shows it)Recommendation: 30 characters (Facebook Search Results)
Call to ActionButton value in Meta's format, for example SHOP_NOW, LEARN_MORE, SIGN_UP, DOWNLOAD, SEE_DETAILS, BOOK_TRAVELValues per Meta's field mapping page
LinkFull destination URLRequired to link to a website
Display LinkShort, friendly URL to show, for example example.comOptional
URL TagsTracking parameters, for example utm_source=meta&utm_medium=paidOptional, format key1=value1&key2=value2
ImageExact file name of the image for that rowRequired for new images; must match the uploaded file name
Placement noteA reminder of the size and safe zones. Delete this column before importingNot a Meta column (filled template only)

Image sizes used in the example rows (Meta Ads Guide): Feed 4:5 at 1440 x 1800 and Stories 9:16 at 1440 x 2560. The Square 1:1 example uses 1440 x 1440. For Stories, Meta suggests keeping roughly the top 14%, the bottom 35% and 6% on each side free of text and logos.

How to use it

  1. Fill in one row per image. Keep copy identical across the sizes of one concept unless you are testing copy.
  2. Run the file through the copy length checker to catch copy that is likely to be truncated.
  3. Delete the "Placement note" column (filled template only) before you import anything.
  4. Import one row first, check the draft in Ads Manager, then import the rest.

How to import into Ads Manager

Meta's bulk import works on desktop with an Excel spreadsheet, and Meta lists a file limit of about 2 MB. A new import needs more columns than copy (campaign, ad set, objective, budget and targeting fields), so the most reliable route is:

  1. In Ads Manager on desktop, use the export and import options to download Meta's import template, or export one existing ad as a spreadsheet.
  2. Open that file and paste in the columns from this template: Ad Name, Body, Title, Link Description, Call to Action, Link, Display Link, URL Tags and Image. Use Meta's column headers if they differ.
  3. Upload your images to the ad account first, so the Image file names match.
  4. Import the spreadsheet, review the draft ads Ads Manager creates, then publish when you are ready.

The copy length checker

Paste your primary text, headline and description, or load your CSV. The checker counts characters as you see them and compares each field with Meta's text recommendation for each placement and the import template limit. It runs entirely in your browser.

Open the checker

A note on the limits

Meta publishes two kinds of numbers. The Ads Guide gives text recommendations per placement; going over usually means the text is truncated with "See more", not rejected. The import template page gives column limits for spreadsheet imports. They don't fully agree: the import page lists a 25 character Title limit, while the Ads Guide recommends 27 (Facebook Feed) and 40 (Instagram Feed) for headlines. The template and checker show both, and the safest choice is to write to the shorter number.

FAQ

Questions about the template

What is the character limit for Meta ad primary text?

Meta recommends 125 characters for Instagram Feed and Stories and 50 to 150 for Facebook Feed. Its import template accepts up to 500 characters of body copy for Feed ads. Longer text can run but is usually truncated.

What is the headline limit for Facebook ads?

Meta's Ads Guide recommends 27 characters for Facebook Feed and 40 for Instagram Feed. The import template page lists a 25 character limit for the Title column.

What is the description limit?

Meta recommends 30 characters for the description in Facebook Search Results. Not every placement shows a description.

Can I upload this CSV directly to Ads Manager?

It uses Meta's import column names for the copy fields, but a new import also needs campaign and ad set columns. Paste these columns into a template exported from your own Ads Manager for a clean import.

Do I need to sign up to download it?

No. Both files download directly, with no email or account needed. They are free to use and share.

Is the checker free? Do you store my copy?

Yes, it's free, and no. It runs in your browser and nothing is sent anywhere.

Does Duggie deliver ad copy like this?

Yes. Every Duggie creative comes with primary text, headline and description in a copy.csv in Ads Manager fields, laid out much like this template.

Sources

All checked 23 October 2026 (US Eastern time).

  1. Meta Business Help Center, "Columns in the Import/Export Template in Meta Ads Manager": Ad Name 35 character limit; Body 500 for Feed, 90 for right-hand column; Title 25; Image file name; URL Tags format; Campaign Name and Ad Set Name 35. https://www.facebook.com/business/help/1471948569691450
  2. Meta Business Help Center, "Differences between Meta Ads Manager field names and import/export spreadsheet column names": Text to Body, Headline to Title, Website URL to Link; call to action values; Creative type "Page post ad". https://www.facebook.com/business/help/1462433740708893
  3. Meta Business Help Center, "How to bulk upload and import ads in Meta Ads Manager": Excel spreadsheet import on desktop, about 2 MB file limit, template download or export of existing ads. https://www.facebook.com/business/help/122918328469908
  4. Meta Ads Guide, Facebook Feed image: 4:5, 1440 x 1800; primary text 50 to 150 characters; headline 27 characters. https://www.facebook.com/business/ads-guide/update/image/facebook-feed
  5. Meta Ads Guide, Instagram Feed image: 4:5, 1440 x 1800; primary text 125; headline 40. https://www.facebook.com/business/ads-guide/update/image/instagram-feed
  6. Meta Ads Guide, Instagram Stories image: 9:16, 1440 x 2560; primary text 125; keep 14% top, 35% bottom and 6% sides free of text and logos. https://www.facebook.com/business/ads-guide/update/image/instagram-story
  7. Meta Ads Guide, Facebook Search Results image: primary text 125; headline 40; description 30. https://www.facebook.com/business/ads-guide/update/image/facebook-search/app-installs

Made by Duggie, a creative studio that makes human-reviewed static Meta ads: 20 a month for $500, each in three sizes with copy. See pricing. Comparing options? Read what a static Meta ad costs in 2026.

Last updated .