Decide by what you want off your plate
Write down who will brief, design, write copy, resize, check and upload. Each option covers a different set of those jobs.
Freelancers
Upwork lists median rates of about $15 to $35 an hour for graphic designers and $30 to $60 an hour for marketing designers. At 1 to 2 hours per concept, that is roughly $15 to $120 per concept (estimate). You usually brief, write copy and check the work yourself.
Agencies
Darkroom's 2026 guide puts static assets at $150 to $500 each, with performance creative retainers of $5,000 to $15,000 a month. inBeat's guide lists about $750 per static with headline and copy. Superside starts at a $15,000 monthly minimum on an annual term.
Design subscriptions
ManyPixels Advanced is $699 a month for unlimited requests, with next business day first drafts. It covers general design, not ad specific work like copy variants or safe zones.
Static ad studios
Studios with published prices run $6.67 to $75 per ad in our benchmark, depending on volume and what's included.
Side by side
| Freelancer | Agency | Design subscription | Static ad studio | |
|---|---|---|---|---|
| Typical price | about $15 to $120 per concept (estimate) | $150 to $750 per static | $699/month (ManyPixels Advanced) | $6.67 to $75 per ad |
| Ad copy | Usually separate | Often included | Not ad specific | Varies; check |
| Sizes | Varies | Varies | Varies | Varies; check |
| Review before delivery | The designer | Agency team | Design team | Varies; check |
| Refund promise | Varies | Rarely published | Cancel any time | 4 of 15 benchmark rows publish one |
Prices checked 23 October 2026. Full benchmark.
Questions to ask any of them
- Who writes the ad copy, and how many variants do you get?
- How many sizes do you get for each concept?
- Who checks the files before you see them?
- How many revisions are included, and what counts as one?
- What does it cost to stop, and how much notice do you need to give?
Related reading: done-for-you static Meta ads.
Where Duggie fits
Duggie is a static ad studio: $25 per creative (calculated), with sizes, 5 copy variants and review included.
Duggie makes static Meta ads for you: 20 custom creatives a month, each in Feed, Square and Story (60 files), with 5 copy variants each, so 100 ads to test. They arrive in 4 weekly batches, the first one the same day your subscription starts, usually within 1 to 2 hours. A person reviews every file, revisions are unlimited and usually back in 1 to 2 hours, and your first payment is covered by a 14-day money-back guarantee. It's $500/month, and you can start with 1 free ad before you pay anything. See pricing.
Duggie may not be the right fit if you need video, or more than 20 new concepts a month for one brand.