The three sizes
| Size | Ratio | Pixels | Where it runs |
|---|---|---|---|
| Feed | 4:5 | 1440 x 1800 | Facebook and Instagram Feeds |
| Square | 1:1 | 1440 x 1440 | Feeds, right column, Marketplace and other square placements |
| Story | 9:16 | 1440 x 2560 | Stories and Reels |
The Story and Reels safe zone
Meta's Ads Guide recommends keeping the top 14%, the bottom 35% and about 6% on each side free of text and logos, because the profile bar, buttons and captions sit there.
Design each size, don't stretch one
A Feed layout squeezed into 9:16 puts the headline under the interface, and a Story layout cropped to 1:1 loses the product. Lay out each size on purpose: same idea, rearranged.
Example: one idea in three sizes
Check every file before upload
- The pixel size matches the table above.
- On a phone, Story text sits inside the safe zone.
- The same idea, offer and product appear in all three sizes.
- File names show the size, for example
bottle_cold_story_9x16.png, so no file goes to the wrong placement.
Per creative vs per file
One creative in three sizes is three files. When you compare prices, check whether a seller counts creatives or files. 20 creatives in three sizes is 60 files (calculated).
Copy length for each placement
Meta recommends 27 characters for a Facebook Feed headline and 40 for Instagram Feed, and 125 characters of primary text for Instagram Feed and Stories. Check yours with the free copy checker and use the copy CSV template for bulk uploads.
Related reading: the static ad QA checklist we run on every file.
Where Duggie fits
Every Duggie creative is designed in all three sizes, Feed, Square and Story, so you get 60 ready files a month.
Duggie makes static Meta ads for you: 20 custom creatives a month, each in Feed, Square and Story (60 files), with 5 copy variants each, so 100 ads to test. They arrive in 4 weekly batches, the first one the same day your subscription starts, usually within 1 to 2 hours. A person reviews every file, revisions are unlimited and usually back in 1 to 2 hours, and your first payment is covered by a 14-day money-back guarantee. It's $500/month, and you can start with 1 free ad before you pay anything. See pricing.
Duggie may not be the right fit if you need video, or more than 20 new concepts a month for one brand.