One product, one offer
Every extra product or message on the image makes it harder to read. Pick the product, the offer and the reason to buy, and give each its own ad.
Store checks before launch
- The price on the ad matches the product page and checkout.
- The variant shown is in stock.
- The link goes to that product, not the homepage.
- Discount codes work.
The full list we run on every file is in the static ad QA checklist.
7 product ad formats that skip the photo shoot
- Product on a clean color background with one benefit line.
- Before and after (only if the product actually does it).
- Three reasons to buy, as short callouts around the product.
- Price or offer as the headline, product below.
- "What's inside" for bundles or kits.
- Comparison: your product vs the usual alternative (no competitor names).
- A short quote from your own product page or FAQ answering a common question.
Example: one product, three ads
Where to find words for your ads
Your store already has them. Look at the product page bullet points, your FAQ answers, the questions customers ask support, and your return policy. Use the customer's words when they are clearer than yours, and only use claims you can back up.
When the store changes
Prices, stock and discount codes change. When one does, pause the ads that show it and fix them before they run again, so the ad and the checkout always agree.
Sizes and copy
Make each idea in Feed 4:5, Square 1:1 and Story 9:16. See Meta ad sizes and pair each creative with a few copy variants.
Related reading: what a static Meta ad costs in 2026.
Where Duggie fits
Duggie starts from your store's website, so your product photos, prices and offers are the raw material, and a person checks them against your product pages.
Duggie makes static Meta ads for you: 20 custom creatives a month, each in Feed, Square and Story (60 files), with 5 copy variants each, so 100 ads to test. They arrive in 4 weekly batches, the first one the same day your subscription starts, usually within 1 to 2 hours. A person reviews every file, revisions are unlimited and usually back in 1 to 2 hours, and your first payment is covered by a 14-day money-back guarantee. It's $500/month, and you can start with 1 free ad before you pay anything. See pricing.
Duggie may not be the right fit if you need video, or more than 20 new concepts a month for one brand.